Gage Whatcott's profile

Trade Gothic Next

Seen above were the final designs that I wanted to work with to see on how I could improve to get the final product. As you can see below, I went ahead and chose the third option. I chose this option due to the more modern feeling that it has and that is what Trade Gothic Next is known for. Although the original font is a lot older, the newly and redefined Trade Gothic Next presents a very modern feel.
Now that I had my design chosen, I needed to experiment with many different colors. After pushing for a wide variety of different colors, I felt that although I may have the right colors, I needed to push my design even further to really get the modern feel to the poster. As you can see, the final product is listed below.
After performing numerous hours of research and experimenting with many different principles of design, I was able to dial it down into the design that is shown above.
Trade Gothic Next
Published:

Trade Gothic Next

Published: